Research and Markets: Australia Digital TV - Interactive TV, IPTV, and EPGs Market Report 2011.

M2 PRESSWIRE-March 24, 2011-: Research and Markets: Australia Digital TV - Interactive TV, IPTV, and EPGs Market Report 2011(C)1994-2011 M2 COMMUNICATIONS

RDATE:24032011

Dublin - Research and Markets (http://www.researchandmarkets.com/research/7421f0/australia_digita) has announced the addition of the "Australia - Digital TV - Interactive TV, IPTV, and EPGs" report to their offering.

Interactive TV has struggled to gain widespread popularity in Australia, while IPTV services have been launched by a number of Internet service providers and some TV manufacturers including Samsung, Sony and LG. However, concerns still remain about the emergence of a sustainable revenue model and the current lack of unified technical platforms.

Electronic program guides attempt to focus on the consumer by freeing them from the concept of watching live TV with the viewer able to watch what they want, when they want, and how little of the program to view by the time-shifting and fast-forwarding features.

Electronic program guide offerings launched in 2010 include Telstra with its T-Box, and FetchTV offering IPTV through Internet service providers such as Adam Internet, iiNet and Internode aimed squarely at drawing viewers away from the pay TV companies of Foxtel and AUSTAR.

This report provides an overview of the interactive TV, IPTV, and the electronic program guide markets in Australia.

Key Topics Covered:

1. Synopsis

2. Interactive TV (iTV)

2.1 Introduction

2.2 iTV to be overtaken by broadband

2.3 New services and new market opportunities

2.4 Regulatory and technical standards

2.5 iTV analysis

2.6 Broadcasting versus broadband platforms

2.7 Niche offerings by the players in 2010

2.8 Gambling and porn leading the charge

3. IPTV and video-on-demand (VoD)

3.1 Overview

3.2 Success remains very limited

3.3 FetchTV

3.4 Key developments by the players

3.5 Analysis of the future of VoD

3.6 Permission-based digital TV (DTV) advertising

4. Electronic Program Guides (EPGs)

4.1 Introduction

4.2 Market overview

4.3 EPGs essential for success of DVRs

4.4 Mixing pot of industries

4.5 New business models for EPGs

4.6 Competition

4.7 IceTV

4.7.1 Background

4.7.2 Digital copyright

4.7.3 iPhone, Android apps and remote access

5. Related reports

For more information visit http://www.researchandmarkets.com/research/7421f0/australia_digita

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