Eastman Kodak's "Share Moments. Share Life" campaign takes apoignant turn in new spot from Saatchi & Saatchi aimed at the youthmarket that breaks this week.
The new commercial portrays a teenager using Kodak's Picture CD tocommunicate with her best friend, who is deaf and has recently movedaway. With the help of the CD and some friends who have learned signlanguage, the teen is able to demonstrate to her deaf friend how muchshe is missed.
"Forging positive connections is what our 'Share Moments. ShareLife.' campaign is all about," said Eric Lent, director of consumerimaging for Kodak. The National Association of the Deaf praisedKodak's new spot for its realistic depiction of a deaf teenager.
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