It's an age-old conundrum. People in the wine industry--from winemakers to retailers--want to have consumers try their products. Bur set up a tasting table, stand eagerly behind it and watch intimidated consumers shy away, afraid that they will get a hard sell.
Holiday Wine Cellar in Escondido, CA, has found a solution. When customers want to taste some wines, they can buy a card at the checkout. There, they present their IDs and choose how much value to put on their wine tasting cards. Then, Holiday Wine Cellar staff escort them downstairs to the store's wine cellar. They ask the customers what music they'd like to have playing, they show them where the crackers and …
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