Naomie Poran, 48, first attracted attention in the academic world for her expertise in snake venom. She's now using her doctorate to make sure her passion, aromatherapy--the use of aromatic oils to cure illnesses and ease pain--isn't dismissed as so much snake oil.
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Poran, CEO of Raleigh-based SemioChem Corp., looks the part of New Age therapist, with her flowered blouse and long red hair. At her home office, just blocks from her lab at N.C. State, every available space is filled with bottles and test tubes.
Aromatherapy has been around for centuries, but the evidence supporting it is mostly anecdotal. A Japanese study says a …
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